For food and drink business owners hungry for more customers…

You’re a talented restaurateur, chef, or producer. You use local and seasonal produce and customers love it. So, why aren’t your tables full? Why aren’t more people choosing your products?

You deserve to have have more customers tasting your food and experiencing the service you are so proud of and have worked so hard to create. The problem is, that’s not your reality. You’re Devon’s best-kept secret.

It’s overwhelming to come up with a way to change this. You have staff, customers and suppliers to juggle – the day-to-day running of your business takes all your time.

You’ve tried advertising but you’re not getting the results you hoped for. You’ve tried social media messaging, e-newsletters, web advertising – why aren’t things better for you?

Also frustrated by the lack of structure with advertising or marketing plans, team Taste Buds has devised a system to help you stand out from the crowd, get more customers and free up time. We call it our Tell Your Story campaign.

You will have some idea about marketing, most of you won’t have a structured plan in place. You think about it when you have spare time, or spare cash. This approach is stressful because it costs more money and can stop marketing from reaching its full potential, leading to further frustration and confusion.

Taste Buds is the number one website and magazine specialising in food and drink in Devon. With 20 years experience in your industry, our family-run team knows the best way to market your business. This is to get your message right first. This is why we have developed our content-led method called our Tell Your Story campaign. 

Imagine – in a few weeks you have a marketing plan in place for the year. You’ll feel in control, happy that you’ve invested in a proven process. Peace of mind, knowing exactly where your money is being spent - and you’ll have enjoyed working with us.

Our method has been refined over the years and we’re sure that if you need a problem solved, we have solved it for someone else. If you are looking for a no-stress solution, our Tell Your Story method can make all the difference. We will guide you through the process and design a marketing campaign that you will be proud of.

We first find out what you really need with a no cost, no obligation 15-minute phone call.

Do any of these describe you?

• You’ve spent lots of money on Facebook, Twitter, TikTok, social media and not got the results you expected.
• You’ve invested in PR agencies.
• You’ve advertised in printed publications, or websites and not got the results you expected.
• You’ve tried creating blog posts, video feeds.
• You know you have to do something but you don’t know what.

Are you:

• Jaded about advertising and not sure where to spend your money.
• Confused about who to trust, who to listen to.
• In a cycle of advertising ad hoc, when you have the time to think about it.
• Fed up of monthly phone calls trying to persuade you to advertise.

You’re focusing on the wrong thing – where you advertise. You need to focus on what you say in your advertising. Print, social media and digital platforms can all bring you great success but they can also all be a money-pit that swallows your budget if you don’t get your messages right.

Create a strong message first, then focus on where to put it. When you have a core message, something that sets you apart from everyone else, you will attract the right audience. That’s why we created our Tell Your Story campaigns.

We take the time to find out what you really need, something we have found other companies don’t always do.

Their focus is about selling you a product, not your message. Have you booked space without thinking about the content? Have you ever reused an old advert because you haven’t got time to think about anything new? Have you ever been persuaded by a short-term fix?

Perhaps you have thought about your message, but how different is it compared to everyone else? 

As an writer/editor, Jennie receives numerous press releases that she doesn’t publish because they are generic, boring, nothing new. This gave us the idea to work directly with customers to uncover their key messages, their differentiator. We then tell this story via our website, digital channels and printed products. A Tell Your Story campaign runs for 12 months.

We have helped hundreds of customers – Taste Buds has been part of Devon’s food and drink industry for 20 years. Read what our happy customers say: 

1. It begins with a one-to-one editorial consultation with Jennie. This is an opportunity for you to tell us about your business and what you would like us to achieve for you. What makes you you? What is your unique angle? Don’t worry if you don’t know, we will help you find out.
2. We then develop an annual plan of editorial content and a schedule for its promotion.
3. When you have approved the plan, we bring it together on your behalf. A photographer will be assigned to your campaign. Our writers create unmissable articles, our art workers, eye-catching designs.
4. The result is a carefully curated campaign, tailored to you.
5. Your campaign will be distributed on the Taste Buds website, in print, on social media and by email.

We promise you will feel enlightened and in control of your marketing. You’ll have more time to work on the parts of the business you enjoy.

We won’t give you any fluff or hype – we’ll focus on uncovering your message and what sets you apart from your competition to ensure your marketing spend is reaching it full potential.

Are you where you want to be? Do you know how to get there? Do you want help? If so, request a no-cost, no-obligation 15-minute call.

You can’t buy anything on this call. Its purpose is to find out how we can help you.

If you have a business partner, spouse or line manager please ask them to join you on the call. It’s the best use of all our time if all the decision makers are present.