Taste Buds chats to David Pearce, Managing Director of Martin Frobisher’s, about the rebrand
How has your business developed?
We have been making juices for 27 years and are still an independent business. We were established in 1992 by South West entrepreneur Mike Dowdeswell and since I took the reins in 2009, we’ve continued to grow. Our distribution in the on-trade market is nationwide and the strength of this has allowed us to move into consumer markets.
What's in your products?
Our range consists of Spectacular Sparklers, Jubilant Juices, Curious Cordials, Fantastic Fusions and Striking Smoothies.
Our Spectacular Sparklers range is calorie-reduced (less than 85 calories per bottle). Available in Apple, Pear & Elderflower, Ginger & Juniper, Orange & Lemon, Raspberry & Grape and our newest addition, Simply Elderflower.
The Fantastical Fusions combine mashed fruit with a dash of water. They are a long drink option, packed full of flavour. The choices include Apple & Raspberry, Apple & Mango and Passionfruit & Orange.
Our Jubilant Juices are simply made from fruit that has been bashed and bottled (with no added nasties). They come in a wide range of flavours including Cherry, Mango and Bumbleberry, as well as the classics Orange, Apple and Pineapple.
We also offer three Curious Cordials: Sloe & Raspberry, Pomegranate & Rose and Lemon & Mint. With no artificial ingredients, they are a great mixer with water, ideal for mocktails, or used as an additive to Prosecco and sparkling wine.
Our Striking Smoothies range offers a healthy mix of fruit, veg and botanicals, which keeps up with the trend for clean living.
What sets your drinks apart?
Frobisher’s rebrand reflects our mission to toughen up soft drinks and help the increasing number of people who are choosing to avoid alcohol. We appeal to those not drinking alcohol and help make them feel unapologetic for having a soft drink in their hand.
Made with pure fruit flavours, the drinks are not from concentrate and don’t contain anything artificial. As a juice brand, this is something that we are proud of – refreshing, fruit flavour combinations to quench your thirst.
Where can we find your drinks?
You can find our eye-catching bottles in pubs, bars, garden centre cafés, independent cafés, National Trust properties and restaurants nationwide. Our Curious Cordials are also sold in Waitrose across the country.
What’s great to drink now?
I love the versatility of our Curious Cordials. Whether served with still or sparkling water, or with spirits as a flavoured mixer alternative, they offer sophisticated refreshment – perfect for the summer months.
What’s in the pipeline?
Now that our new brand is fully launched, we are turning our attention to other lines which are currently in development. We have just introduced our Simply Elderflower Spectacular Sparkler and have a few more plans in the pipeline!
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… just like the food we write about, Taste Buds is lovingly made using the finest local ingredients!
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Jeff Cooper: 01626 871161
Jennie Cooper: 01626 871161
Julie Hutchins: 07843 621463
The SepOct issue of Taste Buds is out now